What We Can (and Won't) Do For You
We Show You How to Perform Your Best... ON PURPOSE
Performing at one's best -- whether in life or in business -- requires more than willpower and good intentions or merely tweaking a logo, copy, design, the people you choose to work with or customers you choose to serve. Like any professional performer, it requires going through a process in which you RECEIVE DIRECTION, consciously and intentionally PRACTICE your performance, and then PERFORM your powerful performance in ways that allow the "audience" to give you their REACTION & RESPONSE the way you want them to react and respond so you get the applause, maybe a standing ovation, and they keep coming back for more. NOTE: we won't perform your performance for you -- because we can't perform your performance. Only you can do that and we'll provide direction along the way.
"People will pay what you want them to pay, when your performance is performed in the right way." ~ David Scotland
The "performer" can be you, your brand, your company, or your product, service, or idea. The "performer" is also your marketing, media, PR, branding, credibility, and reputation. The "audience" of your brand, business, product, service, or idea includes your customers, clients, JV partners, vendors, affiliations, association memberships, stakeholders, shareholders, investors, board members, management, partners, employees, etc. And think about it: without the POWER OF YOUR PERFORMANCE all the "big data" don't mean anything. In fact, all the "big data" you can measure is second to performance. Why? Because performance is the cause, big data is the effect of that cause and the effects can be measured. But without the performance to begin with (a powerful one, preferably), all the big data don't mean diddly squat.
Performance comes first, big data comes second -- because big data are about the effects of what your performance causes the audience to do which big data sets out to measure.
But most people don't really know what to think about what they're doing, how to go about the process, or what order different "performances" have in their business, and that's because most people don't use a good process because they don't know a better process. They're "just getting by" or they wait until it's too late. Sound familiar?
That's because, unfortunately, most people would rather remain (and complain) in their comfort zone that isn't working for them instead of doing something that works better (because then they're be wrong and/or they'd also have to humble themselves and start doing what works better).
So they spend their days, weeks, months, and years performing in unconscious and/or incompetent ways or use methods and habits that move them away from or against achieving what they want to achieve, and then they wonder why they're not getting the results they say they want. BUT JUST HANG ON! It's not all your fault. There's a better way...
That's where we come in. We love showing success-minded individuals, groups, and companies how to give their own powerful performances that are in their own best interests, that move them TOWARDS their goals (vs away from them), so they can get great results.